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Sep 9, 2022·edited Sep 9, 2022Liked by Tim Casasola

One of the many things I started noticing only when I started working as a consultant, seeing companies from the outside, it' just what you described: the insane amount of time people spend in polishing work for others.

A recurring jokes from client is about me not wanting anything to do with slide decks.

That's because when I started coaching my focus shifted into having good conversation, and away from producing deliverables.

I think that this obsession with polishing deliverables hides an unwillingness or incapability of having good conversations.

A few weeks ago a client was worried about not communicating well enough about their re-org, and the solution was to prepare a "better slide deck" as a sort of weekly newsletter about the transformation.

Them: "People don't know what we are doing!"

Me: "Why should they care?"

(oh, even the hint that people might just not care made them furious!)

In the moment, I thought we were discussing about having a meeting with the potential recipients of those slides, but no: they just sent the slides (after obsessing over them for weeks), without any conversation, hoping that having better looking slides with more information would be enough (spoiler: it won't).

Spending a lot of time on these deliverables and having them (mostly) ignored also keeps alive one of the most fundamental communication asymmetry that we have out there: it's always gonna be you (the good one, having spent lots of time on the deliverable) against them (the bad ones, ignoring or demeaning your work), further enlarging the communication gap.

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